I partner with architecture studios to help them attract new clients and win projects, working collaboratively to establish strategies and visual outcomes that best showcase their value. Having trained as an architect, I have a clear understanding of practice and project complexities.
I design place identities that embed social, cultural and historical layers into neighbourhoods through meaningful engagement with stakeholders and local communities. Using digital and physical mediums, I visually communicate the essence of an area in inclusive and accessible ways.
I support artists and creatives to showcase their work in interesting and engaging ways to a variety of audiences. Collaborations focus on establishing clear strategies and art direction, translated into a chosen visual medium - either digital or physical.
Visual Identity
Web Design and Build
Editorial Design
Jas Bhalla Works
Web Design and Build
Narrative Practice
Place Identity
Web Design and Build
Editorial Design
Wealdstone High Street
Editorial Design
Habinteg Vision Document
Editorial Design
Magri Williams
Web Design and Build
Of Light Studio
Web Design and Build
Charlotte James
Visual Identity
Web Design and Build
Tracy Byrne
Collaborative
Contextual
Captivating
Regardless of the project, these three core values are essential to my working ethos. I ensure a transparent, collaborative environment is established from the very beginning. Through feedback sessions and engagement activities, I work with clients and stakeholders in a responsive manner to address their goals and propel their businesses forward.

My architectural training has helped me find joy and inspiration in context. From researching typographies to referencing a unique story, my workflow ensures that collaborations are tailored to specific needs and expressed in an engaging manner.

I actively and intentionally reject adopting a ‘house style’ for projects, bringing fresh thinking to every challenge. What binds my portfolio and approach together is a passion for colour and distinctive presentation, resulting in work that is captivating and representative of my collaborators’ original ambitions.
There are various disciplines we can explore in your project. Hover above the service to find out more.
Website Design and Build
Visual Identity
Place Identity
Editorial Design
In the digital age, it is vital that your practice and its projects are represented well and communicate your ethos to your audience. I ensure that the design is engaging, intuitive and created with great attention to detail.
A carefully crafted, contextual visual identity can ensure your business stands out from the crowd. I shape visual identities in a holistic, engaging manner with great attention to detail.
Establishing a successful place identity is rarely about providing a detached, standalone visual solution. By distilling the essence of the place, its historic, cultural and societal backgrounds can be showcased in a compelling manner that gives pride to the local communities.
Considered, accessible document layout is imperative to conveying one's ideas and values. I create layouts that engage with visual and written content that take shape in form of brochures, guides and work stage presentations.
About
I’m a designer focused on the intersection between architecture and graphic design, exploring the impact of visual communication on the built environment. Having developed my spatial thinking at University of Sheffield, I embed a human-centred and engagement-based design approach to projects I collaborate on.
Collaborators
“Our collaboration has definitely felt very successful [in terms of] the big picture strategy and website development. Adam was quick to respond to requests and communicated clearly where he was at in the design process throughout. The final outcome has given us a strong foundation for the new brand.”
Kathryn Goligher
Jas Bhalla Works
“As my service is purely a digital output, it's very important that my work is presented clearly and professionally online. Adam really listened to the brief and nailed the output on the first design option. The communication was smooth and he was very responsive to my feedback.”
Alex Dormon
Of Light Studio