Outcome
In the 1920s, London was rapidly expanding into suburban areas, including Wealdstone. To promote these new zones, the Metro-land magazine was launched. The historical references of the Wealdstone area have been directly translated into the typefaces used within the visual identity. Denton Serif draws its sleek and nostalgic geometries directly from the paper and TV advertisements of the 1920s. The modern, condensed look is juxtaposed with the unique, playful ED Nimpkish typeface, which combines freehand and slab font options, directly referencing the brief and the initial public engagement. All these elements are carefully considered and combined into the main logo mark, directly inspired by the Metro-land publications. To harness the diversity of the high street and reflect it in the work, we analysed the flag colours of the various nationalities living in Wealdstone and created a set of colours that became the “Palette of Wealdstone.”