Through carefully considered art direction, we developed a website that guides visitors towards still and moving images using typography. Bold yellow text, reminiscent of old-style subtitles, directly links to Charlotte’s visual storytelling. Image-based projects are conveyed in two ways: photography and art direction work are presented in an editorial style, while the film pieces take over the entire viewport. This distinction immediately signals the type of work visitors are engaging with. The simplicity of the site allows for full immersion in Charlotte’s passionate work.