Tracy Byrne is a healthcare specialis who works across a variety of different areas related to health: podiatry, vitamin injections and lifestyle. Her most important job is being a mother- all other aspects of the work derive from that experience.
Her approach is to provide service that is least invasive, least expensive and most effective, bearing in mind clients’ timescales as well. Additionally, Tracy’s empathetic nature allows her to build strong connections with the patients.
She wanted to incorporate bold, colourful and playful elements into her visual identity. The various stickers reference her diary in which she organises her hectic life. The Erga typeface resembles Tracy’s handwriting and forms the centre of the identity.
The commission included the visual identity and the website design.